Strategic Land.
Lasting Value.
We use our land, planning and technical expertise to identify sites for residential or mixed use development, partnering with landowners to unlock planning potential and value created through through the planning system to deliver housing led projects across the East and West Midlands.
WHO WE ARE
A specialist land promotion business built on decades of expertise
Tara Strategic Land is a specialist land promotion business and part of the Tara Group, a family of companies with extensive experience in residential development, affordable housing, and civil engineering across the Midlands and beyond.
We bring together planning expertise, commercial insight, and a genuine commitment to partnership. Our role is to work alongside landowners for the long term, identifying sites with potential, guiding them through the planning process, and delivering outcomes that create lasting value for all parties.
OUR APPROACH
Site Identification
We identify strategic land opportunities with genuine planning potential across the Midlands, using our expertise to assess viability from the outset.
Planning Expertise
We manage the entire promotion process from initial appraisal through to planning consent, carrying the risk and the cost on your behalf.
Landowner Partnership
Landowners retain ownership throughout. Once planning permission is achieved, we can acquire the site directly or sell to the open market — securing the best outcome for you.
PART OF THE TARA GROUP
Tara Strategic Land is the newest member of the Tara Group, a family-owned business established in 1974 and headquartered in Staffordshire. The Group has built a reputation over five decades for quality, integrity, and long-term thinking.
With over 50 years' experience in both infrastructure delivery and housebuilding across the Group, together with our financial strength, Tara Strategic Land is ideally positioned to deliver the best possible planning permissions and optimise financial returns for landowners.
BUILT ON DECADES OF GROUP EXPERTISE
£213m
Group Turnover
2000+
Homes Delivered
50+
Years Established
300+
Employees
OUR GROUP COMPANIES
CAMERON HOMES
Award-winning HBF 5-Star housebuilder, delivering high quality private residential homes and developments across the Midlands, since 1994.
KEON HOMES
Specialist developer of affordable homes and Extra Care schemes, working with Registered Providers, local authorities, and other partners to build affordable and private rental sector housing.
CHASETOWN CIVIL ENGINEERING
Infrastructure, groundworks and civils, founded in 1974, supporting local authorities, national housebuilders, infrastructure providers and adopting agencies.
OUR TEAM
Kate Tait
Director of Strategic LandKate leads Tara Strategic Land, with a focus on planning and promotion strategy. Kate works closely with local planning authorities and technical advisors to assemble an expert team to guide sites through the planning process, drawing on extensive local policy expertise across the Midlands.
Elliott Lawley
Head of Strategic LandElliott focusses on commercial strategy, working directly with landowners and their advisors from first conversation through to planning consent. Elliott brings a measured, commercially sharp approach to identifying sites with genuine potential and structuring agreements that create value and protect landowners’ interests throughout.
GET IN TOUCH
If you own land across the West or East Midlands and would like to discuss its potential, we would be pleased to hear from you.